![]() ![]() ![]() One of the things EA Mobile added was full seasons. We use our development plan to focus our team’s efforts, but we also remain flexible to react to what our players want to see in the game.” “Our updates include fresh daily content, new features, and a major refresh for the 2015 NFL season. “We have regular updates planned leading up to and after the Super Bowl,” said Box. EA is trying to make the most of NFL while it’s still on TV, but it’s also planning for the off-season. While live games and the upcoming Super Bowl mean plenty of people are football crazy right now, that natural momentum will fade away fast after the season comes to an abrupt end. Of course, a game like Madden faces some inevitable trouble: the end of the NFL season. The company does similar things for other brand-related games like The Simpsons: Tapped Out and FIFA 15 Ultimate Team. “The team works incredibly hard to make Madden NFL Mobile authentic and additive to the way fans consume football content.” “We schedule events for halftime during games - and see our usage spike when football is on TV,” said Box. The publisher also maximizes the game’s appeal by targeting events for specific times. “With Madden NFL Mobile, we keep players engaged with a series of Primetime Spotlight challenges that map against what’s going on in the NFL every week,” said Box. That puts it ahead of games like FarmVille 2: Country Escape, Minecraft: Pocket Edition, and Pet Rescue Saga.ĮA has found that it can keep players coming back and spending money by offering up fresh content on a regular basis. 13 on the revenue chart, according to App Annie. That is territory typically reserved for only the best-performing games like Candy Crush Saga, Game of War, and Boom Beach. 4 on the highest-grossing apps chart on iOS during the holidays. “That’s a 250 percent year-over-year increase.”Īnd Madden NFL Mobile, with the excitement for the league’s playoffs at its high point, has found ways to generate a lot of revenue. “In our last fiscal quarter, we’ve seen our monthly average users increase to 40 million in our sports games,” said Box. ![]()
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